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4501 Pleasanton Ave, Pleasanton

$30 for Admission to Norcal Tomato Battle at Alameda County Fairgrounds in Pleasanton on Saturday, October 1 ($60.98 Value)

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Ripe tomatoes sail at rivals in massive all-day event that includes live music & beer, staged at Alameda County Fairgrounds

Customer Reviews

100% Verified Reviews
All reviews are from people who have redeemed deals with this merchant.
live music
beer garden
Tatyannatop reviewer
5 ratings5 reviews
December 22, 2019
Great experience but they should warn you what to wear because as a 1st timer, I wasn’t prepared.
Kellitop reviewer
12 ratings8 reviews
September 1, 2014
Wish they had these more frequently. So much fun!
Samanthatop reviewer
23 ratings10 reviews
August 29, 2014
Check your bag at the front , goggles are very helpful
4 ratings1 reviews
August 20, 2014
Wear soft cushioned googles. I'm nursing a black eye because I wore sunglasses that flew off my face when hit. It was worth it though!
1 ratings1 reviews
August 18, 2014
It was fun, however I am bruised up because the "guys mostly" were throwing the tomatoes unsquished with all their power, like they wanted to kill someone. very strong!!! Before opening the gate they such be a review of the rules.
3 ratings1 reviews
August 17, 2014
It is awesome
Dianatop reviewer
9 ratings6 reviews
April 5, 2014
Get ready for a good scrub after worth!!!!
Jessicatop reviewer
11 ratings10 reviews
March 10, 2014
Was a lot of fun!
See all reviews

About This Deal

A thrown tomato conveys a wide range of sentiments, from informing a comedian that you don't like his jokes to reminding a judge that you're definitely pleading insanity. Let your feelings fly with today's Groupon: for $30, you get admission to the Norcal Tomato Battle at Alameda County Fairgrounds in Pleasanton on Saturday, October 1 (up to a $60.98 value including fees). Admission includes:

  • Access to live music and the beer garden
  • Participation in the Tomato Battle
  • One free beer (ages 21 and older)

The Tomato Battle unifies as many as 5,000 fruit-chucking fanatics for an afternoon of dancing to music, sipping libations, and flinging 300,000 pounds of roma tomatoes at one another. Mosh in a ketchup-covered fray that marries the traditions of Spain's La Tomatina tomato-throwing festival and Germany's Oktoberfest. Festivities commence at noon with registration and opening, followed by live entertainment and a costume contest. At 4:30 p.m., soldiers donning bathing suits, safety goggles, and well-treaded shoes converge on piles of past-ripe tomatoes and set about pelting people with fruits like sentient apple trees avenging the initial-carving of amorous teenagers. Beats and beer flow until past 7 p.m., when ruddy troops lay down their arms and rinse themselves clean of pulp and juice. An extra set of clothes is highly recommended.

All of the tomatoes used during the exhibition will have been previously marked for disposal, making the Tomato Battle an efficient and entertaining use of nonedible waste. Explore more unanswered questions in the website's frequently asked questions, along with a photo gallery of swimsuit-clad partiers who spent previous battles gleefully morphing themselves into human Red Hots.

Children younger than 14 are not permitted at the event. All attendees must sign a waiver online in order to attend.

Fine Print

Promotional value expires Oct 2, 2011. Amount paid never expires. Limit 1 per person, may buy multiple as gifts. Must be 14 or older. Must sign waiver. Subject to weather. Admission is non-transferable. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

About Tomato Battle

At each of several one-day festivals held throughout the country, thousands of revelers unite in an epic clash of pulp, beer, and live music. Armed with a cache of 300,000 tomatoes, participants don protective bathing suits and goggles and hurl the fruit at one another during a two-hour battle. Throughout the afternoon, live music and costume contests offer an entertaining respite from the front lines, as bartenders dispense drafts of beer to attendees, refueling soldiers' morale before they resign to writing goodbye letters to their produce vendors back home. All tomatoes used during the event are past ripe and already fated for disposal, making the battle an efficient means of tossing them before their cursed transformation into singing Muppets.