What services does your business offer and what makes your business stand out from the competition?
Dance 101 offers the greatest variety of dance experiences for Adults (sorry no kids) Our newest location on Route 9 & Windward Parkway has a beautiful and welcoming aesthetic, great teachers and a friendly staff that will inspire you to start dancing or to recapture the love of dance you once had.
What's one tip for first-time students that will make them feel like veterans?
That we understand how intimidating it can be to walk into a dance studio and take a class for the first time and because we know this, we do everything possible to make that first experience a great one!
What was the inspiration to start or run this business?
The story of dance 101 by its founder Ofelia deLaValette appears in the book by best-selling author & actress Marlo Thomas "It Aint over..Til it's Over" published April 2014. It is an inspirational story of transformation & reinvention: one woman's dream to redefine dance as a great form of fitness.
What do you love most about your job?
Watching people's lives, bodies and attitudes transform through the power of dance. We get to meet wonderful people who are open to new experiences and are happy that we exist. Great friendships are formed at dance 101 everyday and that makes everything we do worthwhile.
Arthur Murray has been a leading name in franchise dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and The Big Apple. By the 1950s, Arthur and his wife, Kathryn, were hosting their own highly popular TV show on ABC, The Arthur Murray Dance Party, which ran for 12 years. Today, Arthur Murray's team prepares students for rug cutting at special events and weekend nightclub jaunts. Throughout lessons, instructors teach the foundations of two to four dances from a long list of styles that range from Latin to country-western, helping students to learn basic step patterns, timing, and the ability to lead or follow.