uBreakiFix CEO Justin Wetherill spoke with Groupon about the importance of protecting your smartphone and the challenges of fixing a phone that has been dropped into a deep fryer.
On the worst thing you can do after cracking your smartphone’s glass screen
“Don’t just put it into your pocket and continue to use it,” Wetherill says. The broken glass can actually cause serious damage to the phone’s inner components and turn a relatively simple fix into a costly repair job.
On the repair process
"Look, this is something we do every day," Wetherill says. "You are not the first person to break a phone.” Collectively, uBreakiFix's highly trained technicians repair more than 20,000 devices a month, drawing from a library of high-quality parts that are tested twice before they ever get used in a repair service. Free diagnostics are a staple at all uBreakiFix locations, so customers understand the problem before any work is done.
On growing his business
uBreakiFix began as a business based out of Wetherill’s living room, and it now boasts more than 60 locations nationwide. “We are proof that the American dream is alive,” he says.
On unusual repair jobs
Wetherill remembers one fast-food employee who dropped her phone into a restaurant’s deep fryer. “It smelled pretty bad,” he said; however, the repairs were successful. Another customer lost his phone in a cement mixer. After some serious effort, the technicians were able to safely recover all of the important data, but the phone died a few hours later. As Wetherill pointed out, “it did go through a cement mixer.” Some miracles just aren’t meant to be.
On the importance of a one-day turnaround time
Repairs at uBreakiFix’s store locations can often take as little as an hour, according to Wetherill. This is a critical part of the shops' focus—something Wetherill personally understands. If forced to choose between spending the weekend without his smartphone or his left arm, he jokes that he would pick the arm. “Of course, this is assuming that there wouldn’t be any pain,” he laughs.
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The expert technicians at The Fixxers thoroughly understand the inner workings of shiny, handheld Apple products. They work on both iPhones and iPads, using genuine Apple glass to repair cracked screens. Yet that's just one of the many issues addressed. The techs also replace batteries, fix water damage, and even unlock or jailbreak phones, so long as they promise to behave. While repairs remain their specialty, The Fixxers also sell electronics accessories such as cases and earphones.
At iDeas Electronics Store, gadgets are a way of life. This shop sells smart phones, tablets, and laptops to help you get online from anywhere. A selection of cases and accessories add a touch of individuality to your devices, while repairs make sure they get to live out all of their nine lives. Bring in a phone or tablet with a cracked screen and an expert tech can fix it, or ask to get your PC scrubbed of the viruses that have been holding your baby photos hostage.
What services does your business offer and what makes your business stand out from the competition?
We are dedicated professionals with a passion for Smart devices: We fix it all, from bent, crushed, submerged, and even kids breaking it. All of our repairs come with a 90 day warranty of parts ( defects) and workmanship. Plus we offer a free mobile service to most Denver/Lakewood/Aurora.
What was the inspiration to start or run this business?
We began as techs working for other big box companies who try and overcharge and misinform the customers. We are upfront, honest, dependable and always on time. We strive to be your new favorite shop and techs who you can always count on.
What do you love most about your job?
We love being able to make someone's day. Many times folks bring us devices that they figure no longer works, and are usually blown back when not only did we bring it back, but it was a sweet deal on the price. We love making people happy and that's our passion.
What is the best reaction you've ever gotten from a customer?
Our best feedback was our honesty. One customer had gone to several shops before us and we not only took care of them, but solved many issues they were told would never be fixed.
We were then given several refferals with that customer coming in with the new one.
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