The passionate bike enthusiasts at Bikenetic are biased and they know it. They love bicycles, considering them to be the most efficient mode of transportation on the planet, and work painstakingly to connect each customer with the right ride. Carrying a host of name-brand bikes, staff members point customers to available models that match one's riding style, size, and propensity to wear clown shoes. Customers can take bikes for a test ride, then bring their feedback to sales reps who can make adjustments and send bikers out to test the bike again or to pick up some snacks. Any bike bought at Bikenetic also falls under the protective umbrella of the shop's free lifetime-maintenance policy, which covers services such as brake adjustments, wheel truing, and bearing adjustments. Technicians restore and care for bikes that they haven't sold, as well, offering prompt and expert advice from behind the counter of their shop's service desk. The staff also leads their rallying cry of biker solidarity every Tuesday evening in Wakefield Park, where they lead mountain-biking night rides.