Though she became a hypnotherapist to beat smoking, Katie Evans soon realized that her goal was a half-measure. She recognized a potential for weight loss in hypnosis that she hadn't seen in her several dieting attempts, which had all petered out due to lack of motivation. By harnessing the power of suggestion, she established a program that works by treating clients from within the subconscious, rather than by trying to dictate their actions from the outside.
The Living Lite weight-loss program in the Baltimore area is now run by nurse practitioner Sue Ouellette, a successful user of the program who uses her 35 years of experience and a humorous style to help other students. In doing so, the program strives to adjust how participants view and plan their meals. The soothing hypnosis sessions combat resigned attitudes and familiar cravings, aiming to replace them with confidence and an intuitive preference for wholesome foods. The seminars also serve to debunk popular myths about hypnotherapy, including that it causes amnesia or that it was invented by the first grandfather clock. The center's catalog of stress-reducing CDs endeavors to help smokers, expectant mothers, and those suffering from insomnia as well.