When the first Dermatone Skin Rejuvenation Center opened in downtown Miami in November 2010, it aimed to help clients rejuvenate their youth and embrace their outer aesthetics. Today, the franchise still relies on carefully selected treatments designed to erase years off their clients' appearances. Dermatone's licensed technicians and nurses have treated thousands of guests with FDA-approved techniques and equipment, including radio-frequency generators for skin-tightening treatments that seek to mitigate stretch marks and cellulite. The therapeutic, deep-seeking heat massages existing collagen and promotes the production of new collagen in hopes of firmer skin surfaces. The clinic and its technicians, however, don’t only offer this treatment—they also present a slate of facials, designed with essential oils, clay masks, and vitamin C. Additionally, they offer weight-loss services via vitamin injections, recipe books, and freezing one's snacks in a block of ice.