Since its founding in 1987, Living Lite's weight-loss program has helped thousands of people slim down quickly and almost effortlessly. Instead of simply telling clients to change their eating habits, its practitioners use hypnotic suggestion to root newer, healthier behaviors in the subconscious minds. Clients find themselves exercising regularly and picking more wholesome foods without ever having to think about it consciously. Contrary to popular belief, hypnosis does not induce amnesia, and participants will usually remember everything that happens during the soothing sessions.
Certified hypnotist Kevin O'Kane describes hypnosis as "a technique that enables us to engage our mind more effectively for our purposes." O'Kane has had success using hypnosis for his own weight loss.