"Individuality is crucial," says Richard Calcasola, the founder and mastermind behind Maximus Spa Salon. He's referring to the importance of understanding a client's lifestyle and habits before providing a haircut, ensuring that each resulting look is both unique and maintainable. Listening is a skill Calcasola has stressed to his team for more than 40 years, and it has earned him a reputation for being friendly and approachable even as he helps set international styling trends.
At Maximus, Calcasola oversees a staff of beauty professionals who draw on his lessons to cut and color hair. They also perform a number of other spa-related services, treating guests to waxing treatments, manicures, and skin-firming facials. When he's not consulting with celebrities and trimming the tresses of publications such as Vogue and the New York Times, Calcasola can often be spotted making the rounds at the salon himself.