Novella Salon Inc., New York

Every strand of hair tells the story of its life—whether it's been colored and straightened or spent lots of time floating in the harsh chlorine of a swimming pool. That's why when clients come into Novella Hair Salon, stylists don't just focus on making their hair stylish; they also want to make hair healthier. As an exclusive Kerastase salon, they use the company's quick-fix express rituals and more lavish, pampering deluxe rituals to replenish the health and shine of clients' hair. These treatments can rebalance scalps' pH, add softness to aging hair, volumize thin strands, and smooth unruly curls. Their masks and treatments work to restore hair to a more unprocessed state, leaving 'dos looking as natural as a celebrity when they first got off the bus from Idaho.