Though they owned successful health clubs, the founders of Fitness For 10 were growing frustrated as they floundered to keep profits up while paying salespeople, group fitness trainers, and childcare providers. So they founded Fitness For 10 to cut out the extra fluff, stocking their club with just the workout essentials. Their return to basics paid off, and today, they have more than 10 clubs in the United States and Canada.
At the Regina location, rows of elliptical trainers and other cardio machines line the checkered floor, in addition to three complete exercise circuits, a range of free weights, and SportsArt Fitness strength-training machines. Bright yellow, green, and orange walls energize eyes as guests hit the treadmills or grab exercise balls from the front lobby. After hearty sweat sessions, guests can slip into a tanning bed to bronze their skin for lounging on the beach or distinguishing themselves from their doppelgänger snowmen.