uBreakiFix CEO Justin Wetherill spoke with Groupon about the importance of protecting your smartphone and the challenges of fixing a phone that has been dropped into a deep fryer.
On the worst thing you can do after cracking your smartphone?s glass screen
?Don?t just put it into your pocket and continue to use it,? Wetherill says. The broken glass can actually cause serious damage to the phone?s inner components and turn a relatively simple fix into a costly repair job.
On the repair process
"Look, this is something we do every day," Wetherill says. "You are not the first person to break a phone.? Collectively, uBreakiFix's highly trained technicians repair more than 20,000 devices a month, drawing from a library of high-quality parts that are tested twice before they ever get used in a repair service. Free diagnostics are a staple at all uBreakiFix locations, so customers understand the problem before any work is done.
On growing his business
uBreakiFix began as a business based out of Wetherill?s living room, and it now boasts more than 60 locations nationwide. ?We are proof that the American dream is alive,? he says.
On unusual repair jobs
Wetherill remembers one fast-food employee who dropped her phone into a restaurant?s deep fryer. ?It smelled pretty bad,? he said; however, the repairs were successful. Another customer lost his phone in a cement mixer. After some serious effort, the technicians were able to safely recover all of the important data, but the phone died a few hours later. As Wetherill pointed out, ?it did go through a cement mixer.? Some miracles just aren?t meant to be.
On the importance of a one-day turnaround time
Repairs at uBreakiFix?s store locations can often take as little as an hour, according to Wetherill. This is a critical part of the shops' focus?something Wetherill personally understands. If forced to choose between spending the weekend without his smartphone or his left arm, he jokes that he would pick the arm. ?Of course, this is assuming that there wouldn?t be any pain,? he laughs.
At Advanced Massage Therapy Rehabilitation, therapist Tina DeMarco melds several varieties of massage and healing techniques into ache-easing and injury-alleviating sessions. Specializing in deep-tissue and Swedish modalities, Tina customizes each appointment to decrease tension and boost circulation. Tina also caters to sports-related stress and injury, wielding her healing hands to lessen muscular fatigue resulting from marathon autograph signings.
"Whiz" would be an apt title for the tech-savvy staff at GeekBox Lake Mary, a computer repair and tune-up business. The digitally bi-lingual crew speaks both Mac and PC, a skill that comes in handy whether they're inoculating Windows against bugs with anti-virus software or optimizing the latest feline-themed Apple operating system. And their binary prowess encompasses more than just laptops. The team also tends to ailing iPhones, iPads, and other mobile devices. Taking the whole show into residences, they set up smart digital thermostats, home theaters, and surveillance cameras for people who only watch unscripted and very local TV shows.
Send a Genius dispatches its certified techs to homes around the neighborhood, where they administer repairs to all sorts of gadgets and mobile devices. Available every day of the week, these digital handymen touch up dents, tune-up PCs, and fix screens that were cracked when a phone got dropped or went through a stressful polygraph exam. Additionally, the company maintains strict standards of quality for its parts and labor, which it backs up with lifetime warranties.
As their name implies, the technicians at Data Doctors see computers as patients, and look to cure CPU maladies rather than simply treating symptoms. In the span of a short wait, the team diagnoses the problem at hand and determines the best course of action, should it be repairs, upgrades, or complete replacements. The winner of a Spirit of Enterprise Award by the W.P. Carey School of Business at Arizona State University and fluent in both Windows and Mac systems, the computer sleuths root out viruses and spyware, optimize drives with defragmentation and registry cleaning, and even delve into cases to drive out fan-choking dust and infestations of robotic ants. Once services are complete, they chat with each customer to explain how best to prevent a return visit.
The team's expertise also extends to the sale and setting up of new computers, including the safe transfer of data from old hard drives to new ones. To keep businesses running smoothly, Data Doctors can set up new networks, lend supplemental IT help, and recover data lost to the void.
Depending on when you arrive at Old Town Bistro, you may think you've reached two completely different venues. During the week, chef David Ortiz and his staff serve up steaks, salads, and pastas. Prizing eclecticism over any particular type of cuisine, house specialties include fish and chips platters with house-cut fries and barbecue sandwiches loaded with pork shoulder that's been smoked for 24 hours.
On the weekend, the eatery transforms into a dance club with a thundering 10,000-watt sound system. Local DJs test the limits of eight house subwoofers, spinning tracks synched to videos on 10 flat screens. The sprawling dance floor keeps dancers in motion beneath a colorful swirl of disco lights as opposed to a colander taped on a spotlight