Optica's expert personnel draw upon more than two decades in the business while helping determine which frames best fit a customer's sense of style. They draw from a stock crafted by brands including Giorgio Armani and Liz Claiborne. In addition to nestling vision-correcting lenses, some of the shop's frames are fitted with accessories including magnetic sunglasses clips and lenses that darken when you join a classic-rock band.
After an eye exam, knowledgeable sales staffers guide patients through the boutique's collection of frames from Coach, Ray-Ban, Prada, and Gucci, searching for lens pairings that make driving, computer work, and games of Operation easier. Technicians can then have prescriptions ready in as little as one hour.
Since 1993, the family-owned EyeMart Optical Outlet's goal has been to furnish central Iowans with affordable eyewear. The eye boutique spans nine locations and its inventory of basic and designer frames presents stylish options for all face structures. Optometrists at each location furnish their patients with prescriptions that can be quickly traded for single-vision or progressive lenses with protective coatings and lasers.