Vision in Altoona

Select Local Merchants

Since 1993, the family-owned EyeMart Optical Outlet's goal has been to furnish central Iowans with affordable eyewear. The eye boutique spans nine locations and its inventory of basic and designer frames presents stylish options for all face structures. Optometrists at each location furnish their patients with prescriptions that can be quickly traded for single-vision or progressive lenses with protective coatings and lasers.

5112 SE 14th St
Des Moines,
IA
US

Vogue Vision doesn't show its age. Although the original shop opened in 1977, all five locations demonstrate a commitment to stocking current, high-fashion frames by top designers such as Chanel, Ray-Ban, and Prada. That commitment keeps Vogue Vision on top of emerging eyewear fashions. Finding the best frames for a client is only half of the job, though. Vogue also enlists the help of independent optometrists at each location, ensuring that customers have access to comprehensive exams that measure everything from visual acuity to ghost detection.

2405 Ingersoll Ave
Des Moines,
IA
US

Optica's expert personnel draw upon more than two decades in the business while helping determine which frames best fit a customer's sense of style. They draw from a stock crafted by brands including Giorgio Armani and Liz Claiborne. In addition to nestling vision-correcting lenses, some of the shop's frames are fitted with accessories including magnetic sunglasses clips and lenses that darken when you join a classic-rock band.

2029 NW 100th St.
Clive,
IA
US

After an eye exam, knowledgeable sales staffers guide patients through the boutique's collection of frames from Coach, Ray-Ban, Prada, and Gucci, searching for lens pairings that make driving, computer work, and games of Operation easier. Technicians can then have prescriptions ready in as little as one hour.

4100 University Ave
West Des Moines,
IA
US

Shortly after brothers Eldon and Clarence Klauer co-founded Klauer Optical in 1939, they found themselves making binocular lenses for the United States Navy during World War II. Today, the company's work orders have changed, but the Klauer name remains. Clarence's grandson Jeff oversees the operation, and Eldon's son Charles fabricates the store's eyeglasses and sunglasses.

4330 Czech Ln NE
Cedar Rapids,
IA
US

Featuring a menagerie of handcrafted fantasy animals, Coral Ridge’s turn-of-the-century reproduction carousel glitters at the heart of this shopping, dining, and entertainment destination. A team of mall-housed elves put 100 hours into hand finishing each animal, chariot, and paddy wagon atop the rotating platform. Ride mammal-saddle aboard a racing cheetah, stately horse, or friendly elephant. A charming light show emanates from the ride’s mirrored panels and hundreds of pinpoint ceiling lights, and a lighted ribbon rests atop the carousel’s crown, acting as a beacon to hordes of children and friendly manticores. Nestled among department stores, an edible food court, the Iowa Children’s Museum, and much more, the 10-ride carousel punch card stands ready to punctuate days of happy diversion.

1451 Coral Ridge Ave
Coralville,
IA
US