Medical in North Tonawanda

The holistic gurus at Alternative Options Holistic Wellness believe that relaxation is key to maintaining a healthy mind and body. That’s why owner Jennifer Aranyosi—a trained nurse, certified reflexologist, and reiki master—and her massage therapists perform seven massage modalities, from the deep-tissue and myofascial techniques of a therapeutic massage to the pressure-point manipulation of shiatsu. The therapists also practice reiki, a "laying on hands" technique intended to stimulate the flow of internal energy so that clients don't have to inject espresso into their aortas.

Equipment: Nautilus Equipment, Free Weights, Bikes, Treadmills, Ellipticals
Students should bring: Bottle of water
Average class length: 60 minutes
Number of Staff: 11–25 people
Class location: Indoors only
Established: 2005
Registration required: No
Good for beginners: Yes
Guests allowed: Yes
Parking: Parking lot

Q&A with Josh Billica, Director

Exercise is challenging, and people frequently give up on their fitness routines. How do you keep clients motivated?
Clients receive an individualized exercise program that is tailored to their specific goals, a M.O.G. Fitness Evaluation and Score, unlimited access to exercise classes, and personalized nutrition plan. We make people comfortable with their workout program and show them exercises that will maximize their time at the gym. We care about our clients. We want them to be successful in achieving their goals by giving them personal attention and keeping them motived and committed.

What is the biggest mistake you see people make when trying to get fit on their own?
Thinking that fad workouts and diets will solve their problems.

The baby-unveiling technicians at Perfect Preview perform safe ultrasound sessions in a sparkling facility using the state-of-the-art GE Voluson-e to complete all examinations. A 20-minute 3-D/4-D ultrasound-session package includes two color 3-D prints, two black-and-white 2-D prints, and a CD containing high-resolution, 3-D still images for printing, emailing, or Etch-A-Sketching. Customers also receive one year of access to BabyPeeks, a website that creates personalized pregnancy and baby websites, as well as an official gender determination of the tot-to-be (upon request) (a $49.95 value). Sonostream broadcasts the ultrasound experience in real time to out-of-town loved ones and part-time drifters, and expecting parents can even purchase a keepsake DVD of the ultrasound session set to lullaby music for an additional $20.

The dentists at Better Smile of WNY's two contemporary offices—including the newly opened Harlem Road location—use a combination of good old-fashioned know-how and the latest types of dental technologies to keep plaque, cavities, and tartar at bay. During appointments, they deploy digital X-rays, intraoral cameras, and a CEREC machine, which allows them to create full crowns, inlays, and veneers in just one visit. For those apprehensive of a visit to the dentist, the dentists use the Biolase laser system, which cuts back on the need for needles or the mule-powered jaw drills of yesteryear.