The Douglas J Aveda Institute is a beauty school that will smooth and soothe whatever section of your surface area aches for tending, from your freshly sore Olive Oyl tattoo to the love-bite scars from your pet gull. During your session, the institute’s future superstar stylists and cosmetologists will tend to you with incredible detail while using Aveda's plant-based, bio-safe products. A botanical hair and scalp therapy douses sun-dried follicles with a deep moisturizing and strengthening hair and scalp treatment, followed by a scalp and neck massage, shampoo, and blow-dry ($37+). Otherwise, put your best face forward with an elemental nature self-renewal facial ($37 for 60 minutes, $42 for 90 minutes) or a makeup application ($22). Pamper your handy arm paddles and toe holsters with an elemental nature manicure ($24) and pedicure ($35). Maintain the grounds of your scalp lawn with a haircut and thermal style ($34), and pull weeds from facial areas with a waxing ($11–$60+).
When the Douglas J Aveda Institute opened in Knoxville in 2011, it joined a family of institutes and salons that Douglas Weaver started in the 1960s. Here, Aveda students pursue certification in cosmetology and esthiology while practicing their craft on real clients under the supervision of licensed educators. And because students perform the services, the rates are lower than at traditional salons. The Knoxville treatment menu includes hair design—cuts, color, retexturizing—as well as Aveda’s Elemental Nature facials, pedicures, and manicures.
The Institute is inside the historic S&W Grand building, a handsome art-deco landmark that, like a compassionate fairy-tale prince, is equally handsome on the inside. The spa rooms have a rustic balance of exposed brick and wood paneling, and the salon’s geometric light fixtures gleam upon checkerboard tile floors and industrial shelving lined with Aveda’s signature products.