When the Douglas J Aveda Institute opened in Knoxville in 2011, it joined a family of institutes and salons that Douglas Weaver started in the 1960s. Here, Aveda students pursue certification in cosmetology and esthiology while practicing their craft on real clients under the supervision of licensed educators. And because students perform the services, the rates are lower than at traditional salons. The Knoxville treatment menu includes hair design—cuts, color, retexturizing—as well as Aveda’s Elemental Nature facials, pedicures, and manicures.
The Institute is inside the historic S&W Grand building, a handsome art-deco landmark that, like a compassionate fairy-tale prince, is equally handsome on the inside. The spa rooms have a rustic balance of exposed brick and wood paneling, and the salon’s geometric light fixtures gleam upon checkerboard tile floors and industrial shelving lined with Aveda’s signature products.
Specializing in tinting tresses with rich waves of hues and highlights, Twisted Scissors employs Redken hair products and services to meet the ’do designing demands of its clientele in bold, bright strokes. Stylists train under expert hairdressers from New York City's The Redken Exchange and Santa Monica's Goldwell Academy to culpably combine color know-how with crafty cutting abilities. Each women's shearing begins with a short style consultation, before head threads are trimmed, dried, and styled. Men curtail massive mane migrations with a wash, cut, and style to settle strands and clearly delineate back, head, and neck follicle communities. Advance appointments required.
At Nouvage Salon, owner Charbel Massoud and his team of beauty experts nurture hair with cuts, styling, and highlights and revitalize nails with soothing manicures and pedicures. Streaks of color add technicolor flair to monochromatic 'dos and straightening irons smooth out locks much more effectively than yesteryear's iron mallets and ceramic anvils. During mani-pedis, Nouvage's technicians brighten digits with the vibrant hues of glossy OPI polish.
Family-owned Merle Norman Cosmetic Studio—open since 1968—proffers its own high-quality line of cosmetics, which includes all manner of makeup and skincare products. During makeovers, makeup artists gussy up faces, matching colors to clients’ skin tones and Ninja Turtle mask, and cut and color hair into alluring new dos. During manicures and pedicures, techs lavish nails with OPI color in an open contemporary setting of gray, brown, and maple tones and white stainless steel. Shoppers get a chance to try out products, many of which are made in the United States, before they take the financial plunge.
Bella Rio Salon's Michelle puts her Aveda Institute studies to use when she cuts and styles hair and performs Brazilian blow outs. But she didn't discard her emphasis on profession development after graduating from Aveda. Michelle still attends classes through Wella and Rusk Professional, and Brazilian Blowout Original & Zero. This training comes to life when she cuts hair and styles it, colors tresses, adorns clients with feather extensions, and leads personal styling classes. Her stomping grounds is the upscale Bella Rio Salon, a multi-layered, exposed-brick hair haven full of light fixtures that glow the way stars glow—which means the staff has to show up 30 million years early to turn the lights on every day.