Throughout his 20-year career in hair, makeup, and photography, Robert Govero has instructed stylists as an educator for Vidal Sassoon and Aveda and styled models for print and television. Now at the helm of Robert Govero for HAIR, the seasoned pro leads his own team of hair and nail experts. Stylists modify manes with cuts for the family and texturizing treatments that range from perms to Brazilian blowouts. They also imbue strands with color by L’Oréal and INOA, which uses an oil-based formula to hydrate hair as it deposits odorless, ammonia-free pigment. Meanwhile, nail treatments can strengthen fingers with shellac polish, acrylic tips, or tiny chain-mail vests.