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On LaRouge Salon’s website, stylist Jodi Hoover explains her fascination with hair extensions: “You can sit down in a chair feeling one way and in a matter of a couple hours feel like an entire new woman.” Her Euro So.Cap. certification allows her to perform this service in-house, in which she adds instant length and volume to tresses. Jodi also treats her clients to modern cuts and helps eliminate frizz with Brazilian blowout treatments.