C&C Carpet Care, Atlantic Beach

For the past eight years, the techs at C&C Carpet Care have scoured carpets in homes and offices with hot-steam extraction. They pull pet odors out of fibers with deodorizing products and shield them against future stains with Scotchgard. When they aren't cleaning rugs, they oust grime from upholstery and tile. Techs use their certification from the Institute of Inspection, Cleaning and Restoration to rescue floors and possessions from flood waters caused by rain or broken pipes. They're also certified in trauma and crime-scene cleanup—a useful skill because most crimes are committed out of an irrational hatred of carpets.