When lifelong gymnast Natalie McKee first started teaching children gymnastics as a college student, it was more of a side job than a career. Her only goal was to pay her tuition. But that changed when Natalie realized that most gymnastics curriculums for kids suffered a fatal flaw. They all landed in one of two camps: either too structured, or not structured enough. Students were forced to choose one, leaving them either bored without challenges or frustrated by tasks they couldn't achieve. To solve this problem, Natalie opened Jump! Gymnastics, which strives to challenge each gymnast within his or her ability level in fun, engaging gymnastics programs for kids.

Each class, designed for children from 2 to 12 years of age, builds upon the previous class's teachings, ensuring that gymnasts stay stimulated with new moves without feeling overwhelmed by the challenge. With the success of her gymnastics classes, Natalie also decided to foray into other children's activities, including after-school care that keeps kids active, preschool, camps, and birthday parties.