photograph & frame, Berkeley

Effectively capturing significant moments on film is a specialized art form, which can go unrecognized if not displayed well. To help their clients showcase their treasured memories in sophisticated arrangements, Photograph & Frame’s staff developed a system they call “modular picture framing.” This system cuts on cost, using a premade selection of framing goods. Clients can mix and match standardized museum-quality mats and frames, which are all-wood and locally made, to create design-magazine-worthy photo wallscapes. The staff also preserves photos with custom-framing options, cutting mats and forming frames to fit especially large family photos and snapshots that spill into the fifth dimension.

They’ve also curated a selection of photographs from local artists and archives to help patrons decorate their homes in sweeping seascapes and bustling city streets. To ensure the photos’ quality and level of detail, most of the images are developed in a darkroom on Fuji Crystal Archive papers.