Health Hut, Brookfield

Health Hut founder Kurt Boehm doesn't think that eating healthy should have to be so expensive—he aims for competitive pricing in his stores, where sugar- and preservative-laden junk food is replaced by healthful foods and organic produce. The stores lay claim to the most complete selection of supplements and natural foods in southeastern Wisconsin, an inventory that's rounded out by homeopathic remedies, herbal extracts, and fitness-minded foodstuffs such as protein shakes. Beyond their brick-and-mortar outposts, Health Hut is also an online database for current or curious shoppers. Their website includes online shopping, healthy recipes, and a glossary that enumerates the nutritional benefits and uses for various foods and ingredients found in the store.