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At New Body Bootcamp & Wellness, personal trainer Aja Davis hopes to inspire two types of change in her clients. The first is visible: a fitter, slimmer physique resulting from her signature interval workouts. The second is philosophical: a lifelong awareness of how to preserve and pursue health. This model of "lifestyle implementation" encompasses nutrition as well as exercise while avoiding temporary fixes, such as fad diets and foam muscle suits. Instead, Aja's program uses challenging and varied routines, the motivational power of teamwork, and individual attention from a fitness expert.
At one-hour boot-camp classes, Aja leads groups through cardio and resistance maneuvers that employ stretchable bands, kettlebells, and TRX suspension cords. The routine has won the title of Best Post-Holiday Rescue in GO magazine, which also lists New Body Bootcamp & Wellness as one of its three favorite fitness venues. Aja aims to spark camaraderie as much as she does weight loss and toning—using partner drills to prompt campers to rely on one another—and even outside of class, patrons can run local races as part of the New Body team or tag-team wrestle the local mall Santa.