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From Our Editors
In 2005, The Perfect Smile infiltrated area malls to provide shoppers with fast and convenient teeth-whitening options. The company’s signature service—a 30-minute in-office treatment—uses BleachBright gels and activation lights to brighten teeth or plastic vampire fangs three to six shades. Lined up at the retail counter, whitening toothpaste, mouthwash, and take-home kits protect pearly whites against the looming danger of morning coffee or midmorning soy sauce.