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About this Business
From Our Editors
Location is everything to Pure Pizza. From its perch inside the 7th Street Public Market, the chefs are practically within arm's reach of the local, seasonal organic produce; free-range Meat & Fish Co. proteins; and North Carolina cheeses they use to top each pizza, sandwich, and salad. Parked just outside is the food truck of barbecue master Dan the Pig Man, who supplies the pulled pork and smoked salmon for two popular pizzas. Even the North Carolina–milled flour is something special: Pure Pizza uses sprouted ancient grains, making for a nutrient-rich, 100% whole-grain pizza with a naturally sweet taste. (Gluten-free and classic-white crusts are also available.) The result is a transformation of a classic junk food into a meal that diners and their taste buds alike can feel good about.
The pizzeria’s eco-friendly ideology expands to include their serving ware, which comprises recyclable, biodegradable, and compostable napkins, salad boxes, and plates. For diners on the go who want to arrange the pepperonis into the likeness of their favorite Backstreet Boy without feeling judged, there's also a take-and-bake option. Although it only opened in May 2012, Pure Pizza decidedly has caught on in the community it loves: the Charlotte Observer praised the "friendly staff" and the "brilliant concoction" that is the chorizo pizza spiked with cilantro and lime. The restaurant even has found fame further afield—it was featured in the New York Times as part of "Charlotte's emerging dining scene."