From Our Editors
It’s a wonder the staffers at Protein Bar have time to do anything but smile for the camera amid the maelstrom of media attention the eatery has received in recent years. The man at the center of the storm is founder Matt Matros, dubbed one of Crain’s Chicago Business’s most successful 40 Under 40 in 2012. Matros spend his youth struggling with his weight, and lost his father to a heart attack before his 22nd birthday. The shock sparked a renewed hunger for life in the young executive, who went on to shed 50 pounds through exercise and healthy eating. Along the way, Matt noticed a gaping hole in the world of fast food—where were the healthy options? He decided to throw his corporate career to the wind and pour his entire life savings into opening the first Protein Bar, a welcoming haven for the health-conscious eater. Matros’ business soon flourished into eight Chicago locations, with three more in D.C. His aim was to cut out the junk that pervades fast-food chains—refined sugars, hydrogenated oils, empty calories, and unsettling cartoon characters—and replace it with lean protein, heart-healthy fiber, and satisfying flavor. The menu accomplishes just that. At breakfast, bowls are filled with oatmeal deemed some of the finest in the city by CBS Chicago. As the hours wear on, a special mix of six types of veggies builds each salad into a powerhouse of vitamins, minerals, and antioxidants. Bar-ritos swap out calorie-heavy rice for quinoa and flour tortillas for hearty whole-wheat wraps. Signature blended drinks omit sugary additives for protein mixes and fruit, each named for a Chicago neighborhood, and bowls of warm, organic quinoa come topped with protein and fresh produce.