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About this business
From Our Editors
At age 5, Alejandro Gonzalez loved to play with scissors. His two older sisters—cosmetology students—kept a store of styling gear around the house that proved far more fascinating to his budding brain than any toys. That fascination persisted through his formative years and eventually turned into his life's calling. Today, Alejandro doles out cuts, coloring, and texturizing services with an enthusiasm that extends back to his childhood.
His cozy two-chair salon doesn't have room for styling assistants, and that's OK by Alejandro, since he insists on performing every step in the styling process himself, from shampooing to cutting to texturizing. For him, designing a new style means more than updating a look; it's an artistic vision. He wouldn't want another stylist finishing a haircut he started any more than a sculptor would want his apprentice finishing a statue by breaking off both of its arms.
Taking full ownership over his work, Alejandro wants hair to look good now as well as later. To accomplish this, he seeks out professional products that protect against dryness and damage. Lakmé and Pravana color infuses hair with vibrant hues and enriching soy ingredients.