Radici Hair Studio, Del Mar

What services does your business offer and what makes your business stand out from the competition?

We specialize in Haircuts, Color Correction, Balayage, Extensions, & Keratin Smoothing Treatments. We offer services to both Men & Woman. The staff at Radici are committed to providing an extraordinary experience from the moment you walk through the door. All of our clients receives a warm welcome when they enter the salon. They are offered an assortment of beverages from Wine or Beer, to Gourmet Coffee, Tea or Spa water. This sets the mood for a unique pampered experience. The purpose of the salons elegant design, decor, ambient lighting and lively music are to create a client experience that evokes feelings of intrigue, delight and excitement. Radici integrates a swanky New York vibe with a classic vintage aesthetic. The décor is warm and industrial; emitting charm, character and creativity. The lighting is softly diffused, refined, and charming. With attention to detail on every level, Radici offers a deeply satisfying experience and excellence in salon services.

What was the inspiration to start or run this business?

I came to San Diego with a vision to open a groundbreaking, upscale salon that exhibits both artistry and precision. This dream has come to fruition and Thomas along with his wife Marie are thrilled to present Radici Hair Studio, a premier North County salon in Solana Beach, Ca. I was born and raised in New York and has over twenty-two years experience as a hair stylist and educator. His great- grandfather was the first in the hair business sailing to America from Italy and supporting his family as a barber in New York City. His mother took up the beauty baton and opened her own salon in Long Island, New York. As a child Thomas watched his mother style hair and discovered his own passion for the craft. His long legacy in the beauty industry is now knitted into the branding and décor of Radici Hair Studio. The name Radici means Roots in Italian.

What do you love most about your job?

What I love most is to be able to help someone transform a bad color or haircut into a beautiful one. I also look forward to getting a new client with damaged hair and prescribing them with an assortment of haircare products to repair the health and life of their hair. The first priority to my clients is to make their hair healthy and then crafted with their desired look. When hair is healthy both the color and haircut will look their best. I also love being a salon owner and seeing my stylist succeed and go on to be their very best.

What is the best reaction you've ever gotten from a customer?

One of the best reactions was from a client named Lisa. She came in to me for the first time frustrated with her hair and slightly depressed about her looks. I immediately began using specific products to help her achieve her desired results. After the cut, color and style, tears began to well up in her eyes. She then told me, "I've never felt sexy my whole life until right now. You've helped me see something I've never seen in myself before." Lisa went on to give me a hug and recommended me to dozens of people. I was so moved and happy, because what I attempt to do every day is not just make people look good, but feel good on the inside.