Specs Eyewear, El Dorado

Growing up in Benton, Kansas, fourth-grade pals Monte Ysidro and Jason Bell were probably more focused on seeing the chalkboard clearly than opening a collection of high-end fashion optical boutiques. And yet, beginning in 2002, that's just what they did, starting out humbly in a 10'x10' kiosk at a local mall. Today, friendly eyewear experts at each Specs location point guests in the direction of designer frames and prescription sunglasses by brands such as Gucci and Versace. The crew also employs advanced technology to create lenses with high-performance coatings, custom-fit curves, and high definition, which allow wearers to make out the moon's facial expression.