About this business
From Our Editors
One day, on a family vacation to California, Charlie and Zach Navar made their first stop at a frozen-yogurt shop. It was quickly followed, that same day, by their second stop, and then their third. Enamored with the self-serve frozen-yogurt business, the brothers dedicated the next two years to researching the concept by traveling to shops in other cities and even analyzing El Paso traffic patterns before choosing the ideal location for their own brand.
At Craze Yogurt, the Navars fill their self-serve dispensers with flavors such as apple pie, chocolate hazelnut, dairy-free Hawaiian pineapple, and electro lime, a cooler alternative to eating limes left in a light socket. After crowning their fro-yo with toppings, guests can feast at leather couches in Craze Yogurt's spacious, high-ceiling lounge, where coffee and tea drinks such as peppermint mochas and spiced chai lattes are also available.