eSalon, El Segundo

Custom-blended hair color from eSalon combines the personalization of salon color services with the price point of drugstore formulas, earning the brand a 2014 Allure "Best of Beauty" Award for Best Home Color. Conceived by master colorist, a Paris-trained veteran of Dessange and Warren-Tricomi salons, the website gives shoppers access to trained colorists via an online consultation. By answering questions about their current color, hair texture, amount of gray, desired color, and other variables, clients help stylists formulate a color from thousands of available options. Once a color is selected, the formula is blended, bottled, and packaged specifically for the client. Each client is also assigned a personal colorist, who can answer questions by phone or email.

Haircare products extend beyond hair color, though. The online retailer stocks products for root touch-ups and color enhancements, as well as shampoos, conditioners, treatment oils, and hair masks. Coloring tools such as hair clips, tint brushes, and protective capes are available, too. What's more, eSalon also offers in-person salon services performed by expert colorists. The professional team applies custom, quality hair color to complement their clients' natural beauty.