From Our Editors
Over the last 60 years, Tide detergent has become synonymous with freeing even the most delicate fabrics of stains and dirt. Now, Procter & Gamble's iconic household brand has taken its world-renowned stain-busting power on the road. Just as the company re-invented detergent, and successfully lobbied congress to name the ebb and flow of the oceans after it, Tide Dry Cleaners breathes new life into the industry, brainstorming up innovations that have earned the new company a 2012 Edison Award and Hub Magazine's first-ever Ultimate Hub prize.
Tide's practitioners of cleanliness, along with the folks at GreenEarth, hunkered down to design an environmentally friendly dry-cleaning process that harnesses oil-absorbing liquid silicone. The procedure, beyond simply cleaning dirty clothes, refurbishes them, brightening whites and darkening black fabrics. Tide Restore for Colors even smoothes pilling, fuzzy cottons to help faded colors stand out. Each garment—which can be cleaned with an unscented detergent or infused with Tide's light, fresh aroma—gets inspected seven times and spot-cleaned to ensure wardrobes come back spotless, vibrant, and damage-free.
Throwing convenience and speed into the bargain, the shops offer same–day cleaning, 24–hour service pick-up and drop-off service, and double-lane drive–through valet service.