iAdventure sends urbanites on a variety of excursions in and around the Big Apple, inspiring them to branch out and try new experiences in the do, see, eat, and drink categories. The organizers draw from a variety of interests and a large pool of connections, allowing them to orchestrate outings ranging from walking tours of millionaires' homes to mixology boot camps. Many of iAdventure's events focus on helping out charitable causes or celebrating lesser-known holidays, such as Bastille Day.