Caked Up Llc, Honolulu

Kristina Gomez, the woman behind Caked Up Cosmetics, chose a business name that's purposefully tongue-in-cheek: while "caked up" usually indicates a face slathered in layers of makeup, it also evokes the feel-good feeling of biting into a delicious piece of cake. Gomez tries to give her customers that same joy and satisfaction with expert makeup applications, lash extensions, and facials. Her "caked up" clients exit the shop with a look that highlights their natural beauty, one that gives them a special glow without being too much.