What You'll Get
- Four Brain Training Sessions with Assessment
- Six Brain Training Sessions with Assessment
The Psychology of Memory: Forging Pathways Through the Brain
One thing you’ll definitely need to bring to class is a working memory. Read on to explore the process by which memories are embedded into our brains.
The capital of New Zealand. Last year’s Oscar winner for Best Actress. Can you bring these names to mind, or do they feel like they’re just out of reach, dancing on the tip of your tongue? In fact, cognitive psychologists formally describe this phenomenon as a TOT—tip-of-tongue—state, and it can help illustrate the complex processes that occur (or fail to) as the brain embeds and retrieves information for later use.
One thing that a TOT state tells us is that memory is not a matter of sending a search query into the brain’s depths and coming back with a complete unit of experience (i.e., having studied New Zealand in sixth grade) that we’d once filed away. Different parts of memories are stored in different regions throughout the brain, depending on their nature—words, for instance, are not kept in the same place as faces. That storage system gets kicked into gear as each thing we see, touch, smell, and hear is processed by our sensory and short-term memories, where the information is mulled over for a few seconds and either discarded or transferred to long-term storage. Through rehearsal, or repetition, a short-term memory becomes a long-term one, where it resides among our most deeply embedded recollections: a wedding, the birth of a child, the words to our favorite mattress-store jingle.
Acquiring new skills creates additional pathways, which—like ruts in a dirt road—grow deeper with repeated use. Likewise, learned skills can disappear following periods of neglect. Over time, the brain prunes unused connections, which helps to explain how you can forget a second language once you stop speaking it regularly.
Some memories, however, seem impossible to forget. This typically happens when a memory is associated with a heightened emotional or physical response. “Where were you when JFK was assassinated?” is a question any baby boomer likely will have an answer to. In a classroom, teachers can use these physical and emotional associations to their advantage, teaching material with hands-on methods that stimulate different regions of the brain to create an abundance of connections between memory and knowledge.
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What services does your business offer and what makes your business stand out from the competition? 90% of learning struggles are because of underlying weak cognitive skills and the symptoms the child experiences (like learning struggles) are actually because of those weak skills. LearningRx gets to the ROOT CAUSE of learning struggles and works under the premise of Neuroplasticity by providing one-on-one cognitive brain training to target the weak cognitive skills so that the symptoms (learning struggles, reading difficulty, memory issues, anxiety) go away. You don't need to have a diagnosis to have a learning struggle and need our services, however, we do work with ADHD, Autism, Dyslexia, Dyscalculia, LD, Auditory Processing Disorder, and Traumatic Brain Injury patients as well. Our clients have experienced dramatic grade increases, dramatic NWEA/ISTEP score increases, as well as the confidence to succeed. Research shows that our brain training increases a person's IQ anywhere between 15-21 points and more on average. That's not just better, it's LIFE CHANGING!
What was the inspiration to start or run this business? So many of today's students are struggling with learning or have been medicated because they are struggling with mood or behavior due to their learning difficulty. Through research, we now know that weak cognitive skills are often at the ROOT of the PROBLEM and those skill weaknesses can eat away at a child or adult's self-confidence and self-esteem. There is a true need for a REAL solution and LearningRx is the only learning center in Indiana that can offer the necessary cognitive training that can change lives.