Fitness/nutrition coach Liz McCanless, Jacksonville

What services does your business offer and what makes your business stand out from the competition?
I am a trainer that has lost 100 lbs through good nutrition and fun exercise. I know what it's like to be over weight, unhappy and frustrated. My approach to health is doable long term. Good nutrition is my passion and exercise is play time. Fitness is for everyone and can be achieved by anyone.

Exercise is challenging. How do you keep clients motivated and engaged?
Every workout is different. Your body will always be guessing, which will create results fast.

What was the inspiration to start or run this business?
My heart and passion is to pay it forward. Learning the best, healthiest ways to keep your body, mind and spirit healthy is important but hard to come by. It is my goal to simplify the healthy life for those who want optimum health.

What do you love most about your job?
My greatest achievements as a coach/trainer is walking with my clients from the beginning of their journey all the way to the accomplishment of their goals and dreams. Seeing a life transformed is a joy that is more then words can explain.