Rather than continuously boasting about being in business for more than 25 years, ABC Cleaning rolls up its sleeves and clocks in every day with the goal of impressing customers with the high-quality services that have kept it in business for so long. One or more staffers arrive at clients’ homes, depending on the cleaning job at hand or the size of the stuffed woolly mammoth that needs to be shampooed. They then spend the allotted appointment time dusting, mopping, vacuuming, and sanitizing bathrooms and kitchen countertops into a sparkling sheen.