CrossFit Maximus and ZONE Fitness For You, Lexington

As a busy student at the University of Kentucky, Jordan Baker needed a quick and effective workout that he could squeeze into his demanding schedule of classes. That was how he discovered CrossFit—an innovative fitness program that involves an ever-changing tapestry of high-intensity workouts consisting of functional movements. Jordan Baker became so enamored with the exercise form, he went on to pursue a CrossFit instructor certification. Today, he's a coach at CrossFit Maximus.

With two locations in Lexington, a 7,000-square-foot facility at National and North Ashland Avenues, and the new location at East Vine and Rose Street, CrossFit Maximus boasts onsite massage centers, a childcare center for a nominal fee, CrossFit classes, and nutrition classes. During sessions, they draw from the gym’s arsenal of functional strength-training equipment, including free weights, medicine balls, and slack lines. Through group training and support, the team strives to create a communal atmosphere where everyone knows everybody's name and a supportive space where everyone refrains from menacingly whispering it in unison.