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About this business
From Our Editors
When Zelda Rue isn't moonlighting as an educator for Farouk Systems, she draws on 17 years of experience while sculpting locks with environmentally friendly products. In addition to crafting new dos and imbuing hair with bold colors, she also utilizes CHI Enviro American smoothing treatments, which infuse hair with amino acids, proteins, silk, and pearl extracts to thwart frizz for up to four months. This gentle, formaldehyde-free concoction tames wild curls by bonding frayed hairs with help from a hot flatiron and blow dryer instead of a helmet filled with hot coals.