2nd St Beauty, Long Beach

On the sun-dappled streets of Long Beach, the broad glass windows of 2nd Street Beauty Boutique’s flagship store sparkle just as brightly as the rows of cosmetics that rest behind them. Inside each 2nd Street outpost, sleek white beauty stations hoist Stila blushes and rows of Smashbox lipsticks that stand in perfectly straight lines. With an elixir, serum, or solution for every hair, skin, and nail concern imaginable, the staff here provides guests with dozens of high-end products, and even performs facials and hair services in the adjacent salon.