Allure Dance & Fitness Studio, Los Angeles

Personal trainer Nicole Williams founded Allure Dance & Fitness Studio to bring clients closer to their health goals through fitness classes, personal-training sessions, and intense, empowering pole-dancing lessons. Having dubbed the pole "the new dumbbell," Nicole now draws on more than 10 years of experience training everyone from housewives to celebrities as she brings full-body pole workouts to the masses. Nicole and her coterie of instructors specialize in pole dancing, but also lead personal-training sessions and classes that incorporate kickboxing, plyometric, and cardio techniques. Along with classes, Allure hosts private pole parties to sprinkle some spice into birthdays, bachelorette parties, and routine training for streetlight cleaners.