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To understand SillyWise's ethos, you have to understand the two words that make up its name. First, there's silly. Although the company specializes in educational material, it doesn't believe that learning should just be about rote memorization or reading the dictionary for fun. That's why all of its products are designed with fun illustrations and activities to engage kids. Second, there's wise. Even though the products have a joyous spirit doesn't mean they're all style and no substance. The company works with education experts to create intelligent learning materials.

These materials include wipe-clean placemats that both entertain and educate kids while they're waiting for a meal. Kids use dry-erase markers to write their ABCs and solve simple math problems, turning dinner time into a fun learning experience in the process. Other products include personalized journals where kids can practice writing stories and sketch out the formula for the next generation of cootie shots.