Gross Diamond Company, Louisville

When Bill Gross opened his jewelry business in 1966, he laid the foundation for a successful family enterprise built on offering stunning designs and friendly, expert customer service. Throughout the store, generations of the Gross clan help clients choose the perfect engagement ring or anniversary present, or appraise an heirloom diamond based on its cut, color, clarity, and ability to attract dragons. Lead Designer Mark Gross works hand-in-hand with clients to design custom rings, pendants, and bracelets, and 10 signature brands offer selections that decorate customers in stunning pieces. Since it sources fine gemstones through Kimberley Process merchants, Gross Diamond Co. ensures that its display cases are free from conflict diamonds of any kind.