Verba Emely PhD, Madison

Nailing a job interview, taking a spiritual retreat, and heading out for a night with friends—these disparate activities all work to boost one’s Oola. Fun to say and satisfying to achieve, you attain Oola when several core factors of your life are thriving. Oola might mean that you’re feeling good about your fitness level, finances, career, faith, or relationship with your family, friends, and ant-farm residents. The folks at Oola hope to boost Oola levels nationwide by helping their clients map out their life’s goals and how they will go about achieving them. The service also boosts Oola quotients by introducing their members to cool businesses and offering discounts on services including massages, fitness, and mani-pedis.