About this Business
- HoursSun10:00 AM - 2:00 PMMon-Tue10:00 AM - 8:00 PMWed-Thu10:00 AM - 9:00 PMFri10:00 AM - 8:00 PMSat10:00 AM - 2:00 PM
From Our Editors
Brazil Bronze Soho owner Sally Blenkey-Tchassova knows how difficult it can be to get pale skin to cooperate. She spent her childhood in England applying self-tanning creams to her naturally ivory skin, trying every formula and label she could in her ongoing quest to find the perfect, long-lasting solution. It wasn't until she moved to New York City and found a passion for the highly competitive––and very tan––world of ballroom dancing, that she gracefully stumbled upon the concept of airbrush tanning. From that moment on, she decided to learn everything she could about airbrushing, daring to dream about a world where every pale person could instantly transform herself into a Brazilian goddess whenever she pleased. However, her first attempts with highly perfumed, commercial-grade formulas left her feeling sick, so she took it upon herself to build a better bronze, eventually perfecting a 95% organic product, as well as a sculpted application designed to add subtle definition to curves, décolletage, and the body's natural pinstriping.
According to New York magazine, Blenkey-Tchassova now divides her time between “the West Coast for celeb regulars and awards-season appointments” and the New York City salon, which has blossomed into an international operation recognized by numerous media outlets, including Allure magazine, which noted, “Her spray gun creates streak-free color that fades as evenly as the real thing.” Salon technicians even travel to bring the airbrush experience to homes, offices, or subterranean doomsday bunkers, and further boost clients' self-confidence by planning flirty boudoir photo sessions.