About this Business
From Our Editors
Imagined and founded by country singer-songwriter Toby Keith, Toby Keith’s I Love This Bar & Grill combines Southern-style eats with mason jars full of beer, plus daisy-duke-clad waitresses pouring top-shelf whiskeys. This all takes place beneath complex light and sound systems for the restaurant's full-on concert stage. The staff keeps the calendar stocked with events, hosting sports nights, poker tournaments, karaoke, and live bands such as Due West and Colt Ford. Performers croon, their guitars twang, and the lights dim to shades of purple, blue, and red—colors scientifically proven to make mediocre dancers look like Russian ballet stars.
When both the plasma-screen TVs and stage lie dormant, the entertainment continues aboard the bar's mechanical bull, appropriately dubbed “Toby.” Even ordering a drink comes with the thrill of sidling up to the 85-foot, guitar-shaped bar, originally intended to be strummed by a giant robot Elvis.