Keva Sports Center, Middleton

A college soccer star, Keva Sports Center CEO Eric Fritz knew he wanted to incorporate his passion into his business. Now, 12 years later, Keva Sports Center has grown from 70,000 square feet to more than 130,000 and draws more than 350,000 people to its indoor and outdoor turf fields per year. Pride is won among adults on volleyball and basketball courts, while the kids bounce on inflatables. The word "Keva" is a Native American term referring to a meeting place, and Mr. Fritz and his staff strive to be a gathering place for the community, hosting Sober Saturdays to promote clean fun for area middle-schoolers and teens.