Spotlight Theaters, Greensboro

Spotlight Theatres screens enrapture audiences with first-run movies. In each movie house, digital sounds and visual projections of fresh Hollywood films alight inner emotions of audiences resting in plush, high-backed stadium seats—each outfitted with a coin-operated mustache comb—or thrown directly into the action through 3-D technology. As eyes and ears relish motion-picture pursuits, soda, candy, and bounties of salty, crunchy popcorn emerge from the concession stand to occupy chatty mouths or catapult towards the screen to feed the hungry actors.