From Our Editors
Born in Russia and raised in Israel, Beny spent his early adulthood sweeping up discarded hair in a New York salon. This self-taught stylist went on to open two salons, including Hair Bar NYC (formerly Keratin Hair Bar), where he and his staff imbue frazzled tresses with Brazilian keratin treatments, Japanese straightening treatments, and Magic Sleek, which smoothes tendrils using proteins from the Amazon rainforest. He also uses and equips clients with products by Obliphica, Wella, Moroccanoil, and Inova. When stylists aren't subduing frizz, they sculpt coiffures with haircuts and color treatments but never by infusing them with play-doh.