About this business
From Our Editors
The artistic zeal of many stylists often results in grandiose and ornate hairdos that look terrific but take forever to replicate at home. For hairstylist Ivana, the real art is crafting a look that's both flattering and easy to maintain. She knows that, when it comes time to get ready, "the average New Yorker has more important things to do than worry about their hair."
This philosophy informs each of her signature cut, color, and texture services; she approaches each new styles assuming clients are going to want to spend as little time as possible fixing their hair. To help them with this goal, she improves the health and body of hair with ammonia-free products and offers educational styling tips such as "use a boar-bristled brush" or "pancakes make terrible hats."