From Our Editors
Owner Doug Gatanis and his business partner Zach Rubin both spent years playing soccer as youths, but it wasn’t until the pair met through a local soccer coach they realized their mutual plight: there were no serious soccer retailers operating in New York. That simple motivation has led to Upper 90 Soccer and Sport, the Upper West Side’s premier soccer outfitter and home of all things futbol. The store opened in September 2009 and has quickly expanded to two other locations, with the original Amsterdam Avenue location stocking all manner of soccer footwear, equipment and apparel, including professional team jerseys. Upper 90 even boasts flat screen TVs that constantly show games, and invites their regulars to grab a chair to catch the action themselves.