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About this business
From Our Editors
Sweet & Sassy's orange-and-purple beauty parlors create a safe space for tweens to indulge in imaginative play and pampering. Young visitors try on identities through themes such as Pop Star and Enchanted Princess, which rule birthday parties and mini spa services for skin, hair, and nails. Sparkles and the color pink appear with expected frequency, covering a fleet of rental limos and studding ingredients at Creation Stations, where guests concoct bath and body products or strawberry-scented doppelgangers. In addition to supplying keepsake trinkets with most services, the parlors stock their gift shops with bright fuchsia and lime-green versions of classic spa accessories, including plush robes and slippers. Sweet & Sassy also hosts workshops created specifically for Girl Scouts, Adventure Princesses, and sports teams that teach manners as well as business skills.